The Brief

Business, money, and
women who want more.

One email a week on pricing, profit and what you actually take home. Written for founders rather than accountants, which mostly means it's in English and it's short.

What's in it

The things nobody explains
until it's expensive.

  • Pricing, and how to raise it without losing the clients you want to keep
  • Owner pay, and the allocations that pay you before everyone else
  • Cash flow, so payroll and tax stop being a fortnightly guess
  • Hiring, team and capacity, and what growth actually costs before it pays
  • Getting out of your own business, so it stops needing all of you to run
  • Wanting more, without dressing the ambition down so everyone else stays comfortable
  • The occasional thing I've got wrong in my own business, because those are the useful ones

Free, weekly

Send it to me.

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Questions you're too polite to ask

The honest answers.

How often does it go out?

Once a week. Short enough to read on the school run, and there is always something in it you can act on.

Will I be sold to?

Occasionally, when something opens. The rest of the time it's the actual writing. You can unsubscribe from any email in one click and nothing chases you afterwards.

Do I have to be a client?

No. Most people on the list aren't. It's written for any woman running a service business who wants more of the money to reach her, and more of her life back while it does.

Or skip the queue

Make the money.
Keep more of it.

Fifteen minutes, and a straight answer about whether I can help.

fifteen minutes, no pitch deck ↓


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