Profit
Revenue is sexy.
Profit is hotter.
Revenue gets all the attention. But profit is the money that actually changes your life.
I want to build a business that pays you properly, keeps cash, funds your future and gives you something tangible to show for everything you've put into it.
Because the goal isn't simply to make more money.
It's to become wealthier because you own the business.
If you don't
You can keep growing revenue and still have f##k all to show for it.
More clients. More staff. Bigger months. Bigger expenses. And somehow, your own pay is still the thing that gets squeezed when cash gets tight.
From the outside, the business can look wildly successful.
While privately, you're wondering when all this success is actually going to start paying you.