Free · Two minutes · For female founders

The invoices are going out.
The money is coming in.

So where is it all going?

Ten questions. Two minutes. You'll find out which of the three founder money patterns is quietly running your finances, and the one shift that changes what you actually take home.

two minutes, might sting a bit! ↓
Show me my money pattern →

A notebook, pen and hourglass on marble

What you'll find out

Three things, in two minutes.

  • Why your bank account feels empty even when the invoices are going out.
  • Which of the three founder money patterns is silently running your finances.
  • The one shift you need to make so you can finally pay yourself properly.
worth saying

This assumes you already have revenue coming in. The questions are about where it goes, not how to get it.

Why a pattern and not a score

Three founders, same revenue,
three different problems.

A generic answer is no use, because the reason the money isn't reaching you is different in each case, and so is the fix.

you're the bargain

One is a pricing problem

The work is good, the clients are happy, and the price hasn't moved in two years. No amount of discipline fixes a margin that was set too low.

everyone but you

One is a structure problem

The money arrives and leaves in the wrong order. Everyone gets paid before the owner, so what reaches her is whatever happens to be left.

running on vibes

One is a visibility problem

The numbers exist, nobody explains them, and decisions get made on a feeling about the bank balance rather than on what the business is actually doing.

and the annoying part

All three feel identical from the inside. Busy, profitable on paper, and never enough left at the end. That's why guessing which one you are almost never works.

Who's asking

Thirty years reading other people's accounts.

I'm Sharon. Chartered Management Accountant, CIMA qualified, Certified Business Advisor and Registered BAS Agent. I spent thirty years making sure businesses turning over $200m knew where their money was going, and I now do the same thing for founders who are running businesses their own size.

no pitch deck, promise ↓

More about me →

Before you start

The honest answers.

How long does it actually take?

About two minutes. Ten questions, nothing to write out, and your result comes straight back.

Do I have to give my email address?

Yes. Your result is sent to you so you still have it tomorrow rather than losing it the moment you close the tab. You can unsubscribe from any email in one click.

Is this going to try to sell me something?

The result is the result, and it's useful whether or not you ever speak to me. If what it turns up is something I can help with, I'll say so once.

What if I already know my problem is pricing?

Then take the Nice Girl Tax Calculator instead and find out what it's costing you a year. The quiz is for when you know something is wrong and can't name it.

Two minutes from now

You'll know which one
you are.

And what to do about it first.

show me the damage ↓


Show me my money pattern →